Capabilities
Marketing Programs
Solving marketing challenges is a complex proposition. Customers, partners, vendors, employees, and managers all have an impact on the outcome. At Pivot + Levy, we start by going deep in understanding the problem and the needs of all the participants. We then apply our diverse capabilities to develop solutions that harmonize the needs of every stakeholder into a coherent strategy.
Once a strategy is defined, we execute, bringing our analysis, design, programming, and project management skills into play to produce effective and accountable marketing programs that deliver results.
Business Analysis
At the start, there's the conversation. What do you want to achieve? Who is the audience? What are the resources available to reach your goals? Working with our clients, our team defines the goals of each marketing program we develop. We assess the market opportunity and develop a strategic plan that defines current needs and illuminates paths to future opportunities.
Business Rules
Part of this process is defining the business rules that govern interactions. Based on these rules, Pivot + Levy provides guidance and technology that streamlines contact between our client and their customers, partners, and employees. Defining business rules reveals opportunities to gain efficiencies and enhance communication between our clients' critical audiences.
Performance Metrics
Once rules are defined and processes are in place, we measure the results. Just as we collaborate with our clients to develop strategy, we collaborate to define success.
Branding
No one can dispute the value of a strong brand, which can yield an enduring competitive advantage. Pivot + Levy helps clients build a foundation for their brands by focusing on what differentiates them and then consistently presenting that message across all mediums.
After a careful assessment of the competitive landscape, Pivot + Levy develops a platform for positioning and messaging our client's brand. This "roadmap" is the cornerstone for building a brand and every execution we develop, from a corporate logo to a dealer extranet, relies on this platform to ensure that messages and interactions are on brand.
Brand Executions
Consistent execution is critical to building upon a messaging foundation. Pivot + Levy provides full creative services for print and online marketing programs that can include print advertising, online advertising, corporate and product identity, direct mail, and interactive experiences