Generally the public and those in the media outside of the advertising and marketing world latch onto snippets of what we do every day and think they "get it" because they know a bit of the terminology. In the 80s and 90s it was "desktop publishing" - why should I hire a real design firm when I can get PageMaker and do desktop publishing myself? In the early days of the web, it was about "hits" - how many hits a website received raised it above its peers.

The concept of Web 2.0  is soon, if not already, going to be at that same place. The mainstream media has heard the term but generally doesn't get that it's more than just big shiny buttons and simple social networks.

How refreshing, then, to see an entry today from BusinessWeek of the 10 Commandments of Web Design that pretty much gets it right. Their Biblical hyperbole not withstanding, it's a good list that will introduce to a wider audience the sentiments and approaches we've been preaching for years.