Pat Jute of Adventure Yachts approached Pivot + Levy to develop a brand for the launch of his new luxury yacht line, Regency.
The Regency Yachts launch was a “clean sheet” project with no existing brand assets of any kind. Our goal was to create a brand that reflected Pat’s vision of a yacht line of uncompromising quality and attention to detail.
The process began with a survey of competitors to lay the ground work for creating a unique messaging and positioning framework for Regency. Once the framework was in place, we executed everything required for a successful launch of the brand, ranging from logo, collateral, and web site, to planning and hosting the brand launch party.