COLUMBIA HOSPITALITY

A refreshed hospitality brand, designed to compete with national players

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PROJECT DESCRIPTION

Columbia Hospitality approached Pivot + Levy to develop a brand and messaging that would enable them to target new opportunities in a highly competitive market for hospitality services.

PROJECT OBJECTIVE

The resulting positioning, brand mark, and innovative sales collateral presents their complete range of services to property owners, and differentiates their approach from competitors. In the first 90 days following the launch of the new brand system, Columbia Hospitality saw a 300% increase in pending consulting projects.

PROJECT SPECS

The brand system we created for Columbia Hospitality is used both internally and by other CHI suppliers to ensure that the brand is presented consistently. The tools include a new brand mark, a flexible templated collateral system, and a graphic standards handbook that acts as a foundation for all CHI communications.

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