Bowling is back baby! Acme Bowling Billiards & Events taps into the resurgence of bowling—this isn’t the smoke-filled, league night bowling alley your grandpa would recognize, but a state-of-the-art entertainment facility that attracts a new generation to this venerable pastime.
The first step was to create a brand that reflected this completely new approach to the bowling alley. After an extensive research and development process we created a brand system that includes retro touches with a bold, dimensional components.
The logo concept was adapted and developed to extend the brand to interior and exterior signage as well as guidance for interior design.