ACME BOWL

Brand system creates vibrant personality for this new entertainment concept

ACME Bowl Stationery System

PROJECT DESCRIPTION

Bowling is back baby! Acme Bowling Billiards & Events taps into the resurgence of bowling—this isn’t the smoke-filled, league night bowling alley your grandpa would recognize, but a state-of-the-art entertainment facility that attracts a new generation to this venerable pastime.

PROJECT OBJECTIVE

The first step was to create a brand that reflected this completely new approach to the bowling alley. After an extensive research and development process we created a brand system that includes retro touches with a bold, dimensional components.

PROJECT SPECS

The logo concept was adapted and developed to extend the brand to interior and exterior signage as well as guidance for interior design.

STYLE SWITCHER

Layout Style

Header Style

Accent Color